Department stores globally shift strategy to experiential retail offerings

PARIS, Jan 17 — Department stores worldwide are intensifying efforts to attract customers by offering curated experiences such as ice-skating shows, wine tasting, and architectural tours, according to industry reports.

This strategic pivot aims to counter declining foot traffic and boost sales in an increasingly competitive retail landscape.

Major retailers in cities like Paris and New York are implementing these experiential initiatives to differentiate themselves from online competitors.

"We're seeing a clear trend where physical stores are no longer just about transactions but about creating memorable moments," an industry analyst said.

The move reflects broader shifts in consumer behavior favoring unique, in-person interactions over traditional shopping.

Data shows that experiential retail can increase customer dwell time and loyalty, potentially driving higher revenue.

Historically, department stores have faced challenges from e-commerce giants and changing shopping habits.

In recent years, many have experimented with pop-up events and collaborations to stay relevant.

The focus on experiences is expected to expand, with stores planning more interactive and community-focused activities.

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